Jiangsu Howbetter Food Co., Ltd.

Jiangsu Howbetter Food Co., Ltd. (江苏豪蓓特食品有限公司) is registered at 335 Century Avenue in the Suqian Economic Development Zone, Jiangsu Province. Chinese business registries record the company as incorporated on 23 September 2005, with Feng Guang as legal representative; the company itself dates its origins to 1999. Its licensed scope covers both food production and food additive production.

Howbetter formulates compound ingredient systems rather than single chemicals. Its output includes stabiliser systems for dairy and plant-based drinks, coated crisp nut and cereal inclusions for chocolate and frozen desserts, nut pastes and sauces, low-GI bases, cheese preparations and semi-solid seasonings. Stated end markets are dairy, beverages, ice cream, meal-replacement and functional foods, children's foods, nut snacks, and chain tea and catering brands.

The company operates a central laboratory of about 1,500 square metres. It reports 16 invention patents, and registry aggregators list 47 patent filings and 35 registered trademarks against the company. In 2016 it was recognised as a Jiangsu provincial high-technology enterprise and approved as a provincial postdoctoral innovation practice base. Related entities include Suqian Howbetter Food and Jiangsu Tailai Howbetter Food.